S2 Ep 1 | What is Social Selling and Why Brands Need That (featuring Joe Escobedo, CEO of Esco Media)
Update: 2022-06-30
Description
What exactly is social selling and why do brands need this as part of their strategy? In this episode, we speak with Joe Escobedo, founder and CEO of Esco Media, to hear his insights and experience on the idea of social selling.
Joe is one of Asia’s most respected B2B marketing and sales leaders. He has advised over 12,000 executives, from fast-growing startups to Fortune 500 brands, on building brands and businesses online. On top of that, he has been a contributor for Forbes, Inc, and HuffPost with his articles garnering more than 1 million views.
Stay connected with Joe on his LinkedIn or Esco Media's website.
Show Notes
- 01:14 – Joe’s Career Journey As a Business Journalist to B2B Brand Builder
- 02:00 – What is Social Selling?
- 05:07 – The Importance of Social Selling for Brands and Businesses
- 07:17 – The Rise of Content Creators
- 09:04 – Breaking Down ‘The 3C Social Selling Framework’
- 13:23 – How Social Selling Has Benefited Esco Media
- 16:05 – Three Challenges to Overcome in Social Selling
- 19:29 – Three Tips For Doing Social Selling Successfully
- 22:05 – Brands That Are Nailing Social Selling
- 24:03 – Fun Question with Joe
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